Team Sandbox Off-site 2018
Team Sandbox has just returned from our 2018 off-site in Montclair, New Jersey. Some of us at Sandbox hadn’t seen one another since last winter, making the meetup long overdue. [...]
December 2018
November 2018
Things To Consider Before Signing a Public Relations or Influencer Agency To Promote Your Video Game
Sandbox has been around for over 13 years, and in that time we’ve been approached to do Public Relations (PR) and influencer work by nearly every flavor of [...]
July 2018
An Obligatory Fortnite post!
Impact as an esport Fortnite’s monster popularity has been looked at from seemingly every angle. This is perfectly understandable considering it is raking in money ($318m in May) from its [...]
May 2018
Involvement of Pro Sports in Esports
A relationship between competitive gaming and professional sports has been slowly developing as esports have gained popularity recently. Professional sports teams and leagues have tried to get in on the [...]
April 2018
HERO: My Vérité Virtual Reality Experience at the Tribeca Film Festival
I headed down to the Tribeca Film Festival yesterday, to check out the Tribeca Virtual Arcade. Apparently Sarah Jessica Parker and Spike Lee were doing talks about movies in [...]
Reflections from PAX East 2018
Well, we’ve all officially made it home from PAX East 2018. It was an exciting and captivating convention – my first ever! I handled some appointments for Good Shepherd, who [...]
What We’re Looking Forward to at PAX East 2018
PAX East 2018 will officially commence tomorrow! A bunch of us here at Sandbox Strategies will be among the thousands descending upon Boston for the massive gaming festival. Last year [...]
March 2018
GDC 2018
San Francisco during a rare sunny moment of GDC It’s been another stellar GDC in the books, filled with great game discussions, industry trends, old friends and [...]
A Look Back: The Original Far Cry
The impending release of Ubisoft’s Far Cry 5 will make it the 5th Far Cry in the past 6 years. Well technically it’ll be the 4th since Far Cry 3: Blood Dragon [...]
November 2017
Microtransactions are Not Inherently Evil
The drama this week around Star Wars Battlefront II’s monetization was, ahem, game-changing. Selling players more stuff after they already shelled out $60 is nothing new, and there has been [...]