Sandbox Joins Embracer Group
A little more than 15 years ago Corey Wade, Bill Linn, and I started our own little PR and marketing agency - Sandbox Strategies. It’s grown into something I’m incredibly [...]
November 2020
May 2019
Sandbox April in Review
GDC and PAX East ruled March, while April left Sandbox busy with new announcements, releases, and influencer projects. See below for this month's recap, and see our February round-up here! [...]
August 2018
The (Potential) Return of MVP Baseball
It was an exciting moment for baseball fans earlier this week when EA Sports Executive Vice President Cam Weber suggested that the company could return to making baseball video games [...]
Making The Game Players Asked For
As the games-as-a-service model continues to grow, how well developers deliver on the “service” portion of that system – how quickly and capably you respond to player feedback ranging from [...]
July 2018
An Obligatory Fortnite post!
Impact as an esport Fortnite’s monster popularity has been looked at from seemingly every angle. This is perfectly understandable considering it is raking in money ($318m in May) from its [...]
May 2018
Involvement of Pro Sports in Esports
A relationship between competitive gaming and professional sports has been slowly developing as esports have gained popularity recently. Professional sports teams and leagues have tried to get in on the [...]
March 2018
GDC 2018
San Francisco during a rare sunny moment of GDC It’s been another stellar GDC in the books, filled with great game discussions, industry trends, old friends and [...]
November 2014
PewDiePie is today’s Rodney on the Roq
If you’re in the business of promoting video games, YouTubers and streamers are the hot topic of the day. The power of the most-followed personalities in the space is no [...]
On our minds this week: TSwift x Ustwo Games
“Art is important and rare. Important, rare things are valuable. Valuable things should be paid for.” That’s America’s Sweetheart Taylor Swift addressing the controversy around pulling her music from Spotify. While [...]
August 2013
What We’re Reading: Sit Back and Unwind Edition
We’re celebrating National Relaxation Day on August 15th, check it out. A Lovely Intergalactic Puzzle Game From an Unexpected Source (Kotaku) When Gamers Get Old (Brian Beise) MineThon 3 Supporting AbleGamers Charity (Polygon) Why [...]