Every day at Sandbox, an experienced team of communicators, marketers and strategists comes together to help share new games and stories with the world. We’ve been in this business for a long time, and our track record and skill set show it.
Headquartered in the NYC area, with staff throughout the U.S. and Europe plus partner agencies around the globe, Sandbox delivers the specialized creativity, insight, flexibility and discipline to effectively present your games to media and influencers.
Our experts understand how journalists and content creators operate, as well as the realities of what drives and excites them. We know how to bridge these worlds. We’re there every day, ready to take your campaign to the next level.
We’re a passionate group of people with a deep love for games and the people who make them. With day-to-day communication, guidance, planning and responsiveness, we are there to give you the support you need when and where you need it most.
You’re not just working with an agency when you choose Sandbox — you’re working with a team of folks who love games and want you to succeed. We pride ourselves on an atmosphere of honesty, friendliness, respect and sincerity. Every person you meet at Sandbox has got your back.
Many of us have been in the gaming industry for a decade or more, with a wealth of experience gained from working on hundreds of game releases cumulatively. You’ll find our team all over the industry, live at conventions and trade shows or working behind the scenes to connect our clients with press, influencers and players.
Wherever you catch us, we’re always down to say hello!
Co-Founder & Vice President, Media and Influencer Relations
He/Him
Rob has been passionate about video games since he first played Pong as a kid, and that love turned into a career in PR and influencer marketing. Over the years, he’s worked on campaigns for everything from Grand Theft Auto to Tony Hawk’s Pro Skater to Angry Birds. Rob co-founded Sandbox and oversees the team with a focus on creating impactful PR and influencer strategies that help games achieve the success they deserve.
When not working, Rob enjoys playing vintage baseball, tossing a frisbee around in ultimate, or hunting down obscure pickle varieties.
Senior PR Director
She/Her
With over a decade of experience, Valerie has led or assisted countless PR campaigns, including Baldur’s Gate 3, Space Marine 2, A Plague Tale: Requiem, Hunt: Showdown, Lost Records: Bloom & Rage, and Kingmakers. She graduated magna cum laude from USC’s prestigious film school and has brought her expertise to consult with clients on visual assets and trailers.
Valerie loves connecting with passionate journalists and working closely with clients to better bring their games to market. As Senior Director, she also oversees the internal PR team as well as the business development team.
When she’s not playing The Legend of Zelda: Tears of the Kingdom or watching spooky movies through half-closed hands, Valerie can be found writing fantasy novels and spending far too much time in bookstores.
Senior Communications Manager
Tim has been Sandbox’s lead writer and editor for public-facing communications and messaging for over a decade, covering everything from press releases, fact sheets, and marketing copywriting to corporate communications, blog posts, playtest feedback and more. His editorial work has appeared on Kotaku, GamesIndustry.biz, VentureBeat and the PlayStation Blog, among others.
In his spare time, Tim is also a long-time improv theater performer and occasional bar trivia runner-up.
Senior Influencer Relations Manager
Joe has been working in the influencer space since 2018, where he managed YouTube gaming creators, assisting with their channels, content ideas and handling brand deals. He joined Sandbox in 2021 on the Influencer Relations team, assisting in influencer marketing plans for games large and small. Some of his favorite projects have been for Warhammer 40,000: Darktide and THE FINALS.
Senior PR Manager
In the games industry since 2012, Kim has had the opportunity to work on various PR campaigns, including Space Marine 2, the beloved Telltale story adventures, the ongoing zombie mayhem of World War Z, and a variety of immersive VR games. Outside of work, she’s a die-hard New York Knicks fan and is always on an obsessive hunt to grow her sneaker collection. She’s also proudly team pineapple on pizza.
Senior PR Manager
Dan has been a part of Sandbox for over seven years, joining the team immediately after graduating college in 2017. He has worked on PR campaigns for brands such as Angry Birds and Tomb Raider, and some of his more notable projects include A Quiet Place: The Road Ahead and Legacy of Kain: Soul Reaver 1-2 Remastered. Some of Dan’s favorite work responsibilities include writing and helping clients with developing their PR and communications strategies. He also formerly led Sandbox’s blog and social media accounts. Outside of work, Dan enjoys watching sports (go Knicks), exercising, playing games and listening to music.
He/Him
Senior PR Manager
Tony started as an intern at Sandbox nearly a decade ago and is now a Senior PR Manager. He’s led the charge on many major titles, including Baldur’s Gate 3, Banishers: Ghosts of New Eden, A Plague Tale: Requiem, and many more. He has had a hand in numerous launches and is passionate about getting the word out about all types of amazing games and the people making them.
When he isn’t slinging games, he is playing them! Tony’s gaming interests broadly include TTRPGs, including DND 5E and PF2E, with two groups that he has been a part of for many years. Ask him about his characters!
PR Manager
Tyler began in the games industry at Sandbox in 2021 and has been on the PR team here ever since. He has coordinated and led campaigns for dozens of projects, including indie darlings, major licenses and breakout horror hits. Tyler’s work at Sandbox includes drafting press releases, staffing industry events, review pitches, and much more.
Tyler can be found playing Magic the Gathering, competing in local trivia and posting™ on various platforms.
PR Manager
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One of the newest members of the Sandbox team, Elena’s career spans tabletop games, streaming technology, and indie game publishing. Her work can be seen across projects and franchises including Fallout, Star Wars, DOOM, Warhammer 40,000, alongside many debut IPs like Call of the Sea, Teardown, and Tempest Rising. She’s enthusiastic about uncovering the hidden strengths of development teams, crafting unique and creative campaign activations, and designing elevated, compelling game guides.
She spends her days in Stockholm, Sweden trying out new recipes and assembling the squad for Siege, Borderlands, and Baldur’s Gate.
