Rob Fleischer / Vice President / Co-Founder / Pickle King

What do you do/when did you join Sandbox?

I helped found Sandbox in 2005. My background is in marketing and public relations, and over the years I’ve done a bit of everything. I love interacting with clients, chatting with media and influencers and just checking out games. Day-to-day is a myriad of things, from various meetings with our internal team and clients to planning campaigns and active outreach for PR activities.

Favorite experience at Sandbox?

I don’t know that there is a single experience I could call out as there have been many. I especially like the travel as it brings me to places I would not visit otherwise. Whether overseas to Finland, Germany, Austria, the UK or more locally to places like California, Texas, Minnesota, and Tennessee I’ve been lucky enough to attend wonderful events, meet great people and eat all kinds of local cuisine – all in the name of work!

Rob Fleischer

First video game console/memory?

I’ve been playing games since I was 4 or 5, but the career-defining moment was when I got my Nintendo in ‘87 and played Super Mario Bros. for the first time. It was fun, it was social, it was challenging, it was everything you wanted as a kid (or adult!). It was then I decided I wanted to be in video games. I was dead set on getting into the games’ industry from that point forward and did everything I could to make that happen.

What are you playing now?

Elden Ring. Absolutely amazing game. Interestingly, I worked with From Software back at the beginning of the century as I was on the team at ASCII who localized and developed King’s Field, Armored Core and their other titles for North America. Those games were great back then and it is astonishing to see how far they’ve come. Elden Ring is nothing short of a masterpiece. From a content standpoint to gameplay, everything about it just screams love and attention from the devs and it deserves every bit of praise it receives.

What are some of your hobbies outside of games?

Fishing, vintage base ball (we play by the rules in 1864 which includes no gloves), and cooking.